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Are you struggling in Lead Generation for your business ?

Are Struggling to generate quality leads for your business ?

Are you not using any Lead Generation funnel ?

You clicked the right blog , here you will get all the solutions about lead generation.

Today mainly I will talk about two things Leads and tested lead generation funnel and in the end I have a huge surprise for you.

First we should know , What is Lead ?

As Digital Marketers we use the word so much. Get Leads, Convert Leads, This Lead, That Lead, and so on. However, what is a “lead” in the real sense?

There are a lot of people out there in the real world who would want to buy your products and services. You are here with a product or service that you want to sell. How are you going to reach out to your potential customers?

A lead is called a lead because it leads to a sale.

A lead is a connecting link between you (your business) and your prospect who is out there in the real world.

A lead usually consists of the following 3 things:

  • Name
  • Email ID
  • Phone Number

Sometimes the leads do not contain the names. Sometimes it is either the email ID or the phone number.

The Email ID or the phone number helps you reach out to your potential prospect and have a conversation with them so that you can tell them about your products and services.

If you want to have a sales call, you need leads.

If you want to invite people to a webinar, you need leads.

If you want to invite people to an event, you need leads.

What are not leads?

When we are talking about what are leads, it also helps to talk about what are not leads.

A lot of people focus a lot on building their social media following. But they are not your leads.

All these are not leads:

  • Facebook Fans
  • Instagram Followers
  • Twitter Followers
  • YouTube Subscribers

You are having a connection in someone else’s platform and that is not going to be helping if you want to sell something to them. Many times, you will not be able to get 100% reach (or even 30%) because they are the users of the platform and not your users. Hence you will not be able to reach out to them on demand.

Second thing , Lead Generation Funnel

What is Lead generation Funnel ?

A lead generation funnel also referred to as a Lead funnel , is a systematic approach to generating leads (i.e., potential customers).

It’s the process of funneling your target audience through distinct stages until they decide to make a purchase. The effort that is invested in lead generation is not worth it because the profits that we make from each sale is not going to be enough to justify the efforts in lead generation and sales.

Also many times, the end customers do not want to share their contact information and talk to a salesperson when they are buying something simple. They just want to make the payment, purchase it, and use it.

If they have to give the contact information and wait for a salesperson to get back, they might not like it. Imagine the last time you ordered something from Amazon. You just ordered it. We don’t want to talk to someone in such cases even if someone is available to talk to. It takes time and time is limited. Time is money.

So lead generation is only required when the price of the product is high and the product is complex. Like a house or a car.

However, as a business, if you are generating a lot of leads then you will not be able to call all the leads and serve them.

If you generate 1,000 leads a day and you have 10 salespeople who can call only 10 leads a day then what will you do with the rest of the 900 leads?

If your sales team tries to pick leads randomly and call them, there is a high chance that a lot of these leads will not be interested. It would be an inefficient use of the time of the sales team. And you as a business cannot hire 100 salespeople because that would be too costly.

As a thought experiment, consider that you can hire 100 salespeople and each person calls 10 leads a day. And you are generating 1000 leads a day. What do you think would be the conversion?

Let’s say out of every 100 calls to the leads, 1 person converts into a customer. At this conversion ratio, you are going to generate 1 sale per salesperson for every 10 days on average. That means each salesman can convert 3 leads into customers a month.

Recap of the numbers:

  • Leads generated per day: 1,000
  • Total salesmen: 100
  • Calls per day per salesman: 10
  • Calls per month per salesman: 300
  • Conversion ratio: 1/100 (1%)
  • Conversions per month: 30
  • Conversions per month per salesman: 3

Now the biggest problem you will face is that 3 sales are not good enough for you to make enough profits and pay the salary of the salesperson.

The salary or the commission you pay the sales guy is going to be more than what you make as profits.

So what we need to do here is increase the conversion ratio of each salesperson.

Instead of each salesman converting 1 lead into a customer out of 100 leads, we need to get each salesperson to convert 10 leads into customers out of 100 leads. And this can happen only if you create a lead generation funnel.

There is no lead source in the world which will give you high quality leads out of the box.

Every traffic source online will send you all kinds of leads and we need to filter through them. It’s like mining for diamonds. You need to process a lot of coal before you can find the diamonds. That’s what a funnel does for you.

A funnel will filter out the high quality leads from a heap of leads and gives you the best quality ones.

Getting back to our example, remember we are generating 1000 leads a day and we do not have 100 salespeople. We have only 10. Each salesperson can call only 10 leads a day.

So what we need to do is find out what are the top 100 leads out of the 1000 leads so that we can assign 10 leads to every salesperson.

We find out the high quality leads in such a way that the buyer is in one of these 10 leads.

It’s like predicting which area of the coal deposit will have a higher concentration of diamonds and processing just that instead of processing the entire coal deposit in that area.

That’s why we need Lead Generation Funnels. The funnel is a filtration mechanism to find out the best leads that can be engaged with. With a funnel, we can get the same conversions with 1/10th of the sales team. The funnel does the rest of the work for us. That’s why marketing automation is important. It cannot automate all the tasks, but it can make us more efficient.

Recap of the numbers with a funnel:

  • Leads generated per day: 1,000
  • High-quality leads identified: 10% (100 per day)
  • Total salesmen: 10
  • Calls per day per salesman: 10
  • Calls per month per salesman: 300
  • Conversion ratio: 10/100 (10%)
  • Conversions per month: 300
  • Conversions per month per salesman: 30

In the process, the funnel also builds trust with the leads and converts the cold leads into warm leads.

Now the most awaited moment of article ,

Tested Lead generation Funnel

That is CATT Funnel

Do not be afraid it is not some rocket science , it is very easy funnel , with few efforts you can become a Lead Generation Machine.

What is this CATT, right ? Well it is one of the most important marketing funnel. Also there is a formula on calculating wealth which depends on how successfully your CATT funnel runs.

  • Wealth=n [CATT}
  • [n] stands for a niche , your success and wealth depends on the niche you choose.
  • [C] Content : Always create quality and relevant content . like blog posts, videos , live webinars , lead magnets etc.
  • [A] Attention: It is grabbed by content through mediums of social media , SEO, paid ads , referrals etc.
  • [T] Trust: Building trust with your targeted audience with freebies , marketing automation and retargeting.
  • [T] Transaction: Convert your leads into customers with natural sales methods.

This CATT funnel has a high conversion rate of converting even cold audiences.

CATT Funnel

With the help of this funnel you can generate uncountable leads , with just little efforts.

So this was just only drop of knowledge about Lead Generation.

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